Associate Membership
Help your clients lead on trust. Not chase it.
Trust and safety has become a commercial issue for brands, platforms and advertisers. Audiences are making choices based on it. Regulators are moving towards it. And most brands still do not have a clear way to respond. ORN Associate Membership gives your agency the framework, the research and the ready-to-use toolkit to bring that conversation to clients with confidence.
The brief your clients don't know they need yet
Consumers are already making decisions based on trust and safety online. Many clients are aware of the issue but have not yet found a way to connect it to their commercial strategy. That's where your agency comes in.
of Gen Z and Gen Alpha have already stopped, avoided or reduced engagement with a brand or platform over trust and safety concerns
believe brands that take trust and safety seriously will be more successful in future
are more likely to use platforms that are members of a trust and safety network
of Gen Z and Gen Alpha trust online content completely
Source: ORN Gen Z / Gen Alpha research, 2026.
Agencies that can speak to this clearly, with real data and a practical framework behind them, are the ones winning the strategic briefs.
What is ORN Associate Membership?
Online Responsibility Network is a cross-sector network that helps organisations improve trust, safety and responsibility across the digital ecosystem. As an Associate Member, your agency aligns with that mission and gains access to the tools to make it commercially useful.
What Associate Membership includes
Associate Membership logo
Permission to display the ORN Associate logo on your website, credentials decks and marketing materials, showing clients and prospects that your agency is aligned with responsible digital practice.
Agency toolkit
A self-serve resource with research data, pitch modules, client conversation guides and positioning language. Built to be used directly in briefs, proposals and strategy documents.
ORN research and insights
Access to selected data points and insight summaries from ORN's own Gen Z and Gen Alpha research, ready to use in client conversations with attribution.
Manifesto alignment
A clear public commitment to safer online experiences and responsible digital practice, giving your agency a shared language and a credible position on the issues clients are beginning to ask about.
Public recognition
Listed as an ORN Associate Member across relevant ORN channels and communications.
Upgrade pathway
If deeper access is needed, Associate Members can move into Vendor Membership for full portal access and broader participation in the ORN network.
A toolkit built for agency work
The Associate Toolkit is designed to make membership immediately useful. It's a set of resources you can pick up and use in the work you are already doing.
Research bank
Headline statistics and insight summaries from ORN's Gen Z and Gen Alpha research. Ready to cite in proposals, strategies and client presentations.
Client conversation guide
A practical guide to introducing trust, safety and online responsibility in client conversations, without needing to be a trust and safety specialist.
Pitch modules
Six ready-to-adapt modules covering the most common client priorities. Pick the one that fits the brief and adapt the copy for your own proposals and decks.
Positioning language
Short phrases and longer pitch-ready lines that connect trust and safety to brand value, growth and commercial resilience. Drop them into presentations, credentials and strategy documents.
Research download links
Direct links to the full ORN research report and supporting materials for deeper reading or client-facing use.
Six modules. Ready to use across your client base.
Each pitch module is built around a client priority. Choose the one that fits the brief and adapt the copy for your own proposals, strategies and presentations.
Brand Trust
Use when the client cares about reputation, audience confidence or brand preference.
Responsible Media Investment
Use when discussing media planning, channel selection or advertising environments.
Platform Responsibility
Use with platforms, marketplaces or social environments.
ESG and Governance
Use when the client needs a stronger responsible business or governance narrative.
Youth and Consumer Trust
Use when targeting younger audiences, families, parents or communities.
New Business Differentiation
Use to show that your agency brings future-facing strategic thinking.
Priced by agency size
Introductory annual rates for Associate Membership are split by agency size
Small agency
1 to 15 people
Mid-size agency
16 to 50 people
Large agency
51+ people
Agency networks and groups: please get in touch to discuss pricing.
How Associate Membership fits into the bigger picture
Associate Membership is designed for marketing, advertising and digital agencies that sit between their clients and the wider digital responsibility landscape. Your agency joins ORN as an Associate Member and uses the toolkit to bring trust, safety and responsible digital practice into the client relationships you manage. When those conversations develop, the natural next step is for your clients to join ORN as full members in their own right.
For your agency: Associate Membership
As an Associate Member, your agency gains access to the toolkit, the research and the ORN Associate logo. There is no audit requirement for your agency. Your membership is about alignment, practical resources and the ability to lead client conversations credibly.
For your clients: full ORN membership
When a client is ready to make a formal commitment to responsible digital practice, they join ORN as a full member. For platforms and digital businesses, that includes independent assurance against ORN's Assurance Framework, audited by PwC. For brands, it includes access to the Trustmark and the full ORN member portal. Associate Members are well placed to introduce and support that transition.
The role your agency plays
Agencies shape narratives, influence where investment goes and help clients connect commercial strategy to responsible practice. ORN Associate Membership gives you a credible framework to do that, with a clear pathway for clients who want to go further.
